Privacy Policy
Hidden Profits Group
1. Introduction
Hidden Profits Group ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our business process automation services.
2. Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us, including:
- Name and contact information (email, phone, address)
- Company name and business details
- Payment and billing information
- Communications with our team
- Account credentials and preferences
Business Information
In providing our automation services, we may collect:
- Business processes and workflow data
- System integrations and configurations
- Performance metrics and analytics
- Client-specific operational data
Technical Information
We automatically collect certain technical information:
- IP addresses and device identifiers
- Browser type and version
- Operating system information
- Website usage patterns and analytics
- Cookies and similar tracking technologies
3. How We Use Your Information
We use collected information to:
- Provide, maintain, and improve our automation services
- Process payments and manage accounts
- Communicate with you about services and updates
- Analyze and optimize business processes
- Comply with legal obligations
- Protect against fraud and security threats
4. Information Sharing and Disclosure
We may share your information in the following circumstances:
- Service Providers: With third-party vendors who assist in our operations
- Legal Requirements: When required by law or legal process
- Business Transfers: In connection with mergers, acquisitions, or asset sales
- Consent: When you have given explicit consent
- Protection: To protect our rights, property, or safety
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
5. Data Security
We implement appropriate technical and organizational security measures to protect your information, including:
- Encryption of sensitive data
- Access controls and authentication
- Regular security assessments
- Secure data storage and transmission
- Employee training on data protection
6. Data Retention
We retain your information for as long as necessary to:
- Provide our services
- Comply with Canadian legal obligations and retention requirements
- Resolve disputes
- Enforce our agreements
Client communications and contact information are retained according to Canadian legal requirements. When information is no longer needed, we securely delete or anonymize it.
7. Your Rights and Choices
Depending on your location, you may have the following rights:
- Access to your personal information
- Correction of inaccurate data
- Deletion of your information
- Restriction of processing
- Data portability
- Objection to certain processing
To exercise these rights, contact us at privacy@hiddenprofitsgroup.com.
8. Cookies and Tracking
We use cookies and similar technologies to:
- Remember your preferences
- Analyze website traffic
- Improve user experience
- Provide personalized content
You can control cookies through your browser settings, though this may affect functionality.
9. Third-Party Services
Our automation services integrate with numerous third-party platforms including workflow automation tools (Make, n8n, Zapier), CRM systems (Salesforce, HubSpot, Pipedrive), Google Workspace, Microsoft 365, communication platforms (Slack, Teams), and many other business applications. We are not responsible for the privacy practices of these external services. We encourage you to review their privacy policies.
10. International Data Transfers
If you are located outside Canada, please note that we may transfer your information to Canada and other countries. We ensure appropriate safeguards are in place for such transfers in accordance with Canadian privacy laws.
11. Children's Privacy
Our services are not directed to individuals under 13. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will take steps to delete the information.
12. California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA), including:
- Right to know what personal information is collected
- Right to delete personal information
- Right to opt-out of the sale of personal information
- Right to non-discrimination
13. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date.
14. Contact Information
For questions about this Privacy Policy or our privacy practices, contact us at:
Hidden Profits Group
Email: privacy@hiddenprofitsgroup.com
Website: hiddenprofitsgroup.com
Address: Ontario, Canada
This Privacy Policy was last updated on July 14, 2025 and is effective as of July 14, 2025.